Search engine optimisation is the process of improving the ranking of your web pages on search engines' organic or unpaid search results pages for queries related to your business, brand, product or service.
SEO Terms
SERPs
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Search engine results pages
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Rank
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The position of your web pages on SERPs
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Impressions
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The number of times your web page appears on SERPs for related search queries
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Click-through
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The action of following a link to your website
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Visits
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Users landing on your web page after clicking on a relevant search result
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Click-through rate (CTR)
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The percentage derived from the ratio of click-throughs against impressions
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Conversion
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The desired action fulfilled by your visitor on your web pages such as newsletter signup or an online purchase
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Effective SEO calls for a deep understanding of the ranking factors within the intricate algorithms of Google—the world’s leading search engine with a 71% market share. Such ranking factors undergo continuous adjustments to provide users with the most useful search results and satisfying experience.
Your ranking on Google’s organic search engine results pages has a direct impact on your click-through rates. High CTR means more traffic to your website, as well as opportunities for more leads and conversions.
SEO is important for your business to be found by customers online.
To take advantage of the marketing and sales potential that good rankings bring, aligning with Google's recommended practices is of utmost importance.
These include the application of thorough guidelines and successful techniques in the design, mobile-friendliness, architecture, coding, content, promotion, distribution, linking, and socialisation of your website.
The short and sweet of it is if you are selling car accessories like steering wheels, we will recommend good target keywords or phrases for you like
‘car steering wheels for sale.' Then your web pages should start ranking high on search engines when people type in the same phrase or its close variations as a search query.