Digital marketing has gone beyond optimizing your website for search engines. Google is no longer the only medium through which information on the internet is disseminated. Social media, blogs, directories, and forums, among other online mediums, can all be utilized to increase your brand equity.
Digital marketing is still very much rooted in the basic principles of traditional marketing. Your branding has to be targeted, on point, and specific to your market, but at the same time, it has to reach a broad array of mediums and channels. There is a sweet spot between being too general and too niche. That’s where Brand Optimization comes in.