Imagine having a potential customer looking at a particular product on your website, but then proceeds to do something else. The next day, as they read their favorite blog or their social media feed, a banner ad features your website, reminding them of their interest in your product. They click the ad and you just gained a sale out of a potential customer who would have otherwise not bought it.
Remarketing is a highly efficient, often under-utilized tool which ‘marks’ a viewer whenever they land on your website. This mark allows specific, targeted ads to be displayed to the viewer even if they are already on other websites.