Ask yourself, would you indulge in business with someone whom you don’t trust?
SSL authentication can be seen as a trust building effort to convince the consumers that the information provided by them online are being handled in a secure manner. There is no denying of the fact that SSL certificates can go a long way in convincing the potential buyers that the transaction process is safe, transparent and secure.Purchasing an SSL Certificate is a simple task, but the same doesn’t hold true for the implementation process. Unless you are an IT professional, or have an in-house team of IT experts, the installation process can turn out to be a real nightmare.
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